What happened to faceshift
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#What happened to faceshift full
But if you trace most of consumer technology’s most impressive accomplishments back to their origins, more often than not, it’ll lead you to a drab research lab full of graduate students. Apple thinks the iPhone X represents the future of mobile tech, and for many, that’s true. Perhaps the most important feature in the new flagship phone is its face-tracking technology, which allows you to unlock the phone with your face or to lend your expressions to a dozen or so emoji with Animoji. It snatched up PrimeSense, maker of some of the best 3-D sensors on the market, as well Perceptio, Metaio, and Faceshift, companies that developed image recognition, augmented reality, and motion capture technology, respectively. * I could certainly be wrong, but I happen to believe the best about Apple’s executives.A COUPLE YEARS ago, Apple went on a shopping spree. But I would be surprised if Apple didn’t budge on this topic. It’s a conundrum that makes me happy my job is to comment on Apple’s doings rather than being responsible for the decisions. Mind you, I have no idea of what’s truly involved, and such easy solutions might be far from feasible.
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That would allow Xcessity to provide KinesicMouse while it looks for alternate technologies.
#What happened to faceshift license
Sitting in the comfort of TMO Towers West, the best I could come up with would be to extend Xcessity’s license without further development. From support to further development, Apple is not set up to do this sort of thing. The question is what could Apple do about it even if it were so inclined? Apple didn’t return requests for comment as of this writing, but continuing to license Faceshift’s technology is well outside Apple’s wheelhouse. While third party products aren’t their responsibility, this has got to bother the folks at Apple. Tim Cook and his executive team truly care about accessibility, and these unintended consequences are bound to trouble to them*. It’s a commitment to Apple products being accessible, not a commitment to increase accessibility outside of Apple.īut this is one of those rare situations where something Apple did is actually decreasing accessibility. Apple’s commitment to accessibility is a commitment to Apple’s customers. Apple’s a corporation beholden to its shareholders, etc. Is it something Apple should feel responsible for? No. Xcessity announced ( via MacRumors) it would have to pull KinesicMouse from the market because it doesn’t have the resources to develop a replacement for Faceshift’s technology. Most of the time, few care, but in this case a significant accessibility product faces its demise. For its customers, this is huge, and it can make the difference between using a computer and not.īut Faceshift ended its licensing agreement with Xcessity-something that’s standard operating procedure Apple acquisitions. It allows people with degenerative conditions (for instance, Parkinson’s disease) to control a mouse using only facial expressions. Xcessity makes a product called KinesicMouse, which is really cool. It turns out Faceshift was licensing its technology to another firm called Xcessity. This strategy has served Apple phenomenally well, but in this case that strategy is running up against Apple’s values on enhancing accessibility. It would then incorporate people and technology from the acquisition into existing Apple products and services. Apple earlier this year acquired a company called Faceshift, which develops facial-recognition technologies.Īpple makes this sort of acquisition many times a year, and its usual practice is to shut or wind down whatever standalone products or services that company offered. It doesn’t happen often, but MacRumors reported just such a conflict Friday.
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But what happens when Apple’s strategies conflict with those values? Four commitments to accessibility on Apple’s OS X accessibility page Aside from its pursuit of great technology, Apple has value statements on Accessibility, Education, the Environment, Inclusion and Diversity, Privacy, and Supplier Responsibility. Apple CEO Tim Cook has staked out Apple’s values clearly and strongly.